Unveiling Our New Look: A Fresh Brand Identity for Vigience

Our Brand History

Vigience was founded as an SAP consulting firm and operated in this area before the decision was made to focus on SaaS solutions. The company history can be divided into three periods:

1. SAP consulting in the area of mobile applications and integration
2. Vigience as a consulting company operating two SaaS products: Overcast for integrating SAP with Salesforce and QuiXilver for collaboration within distributed teams.
3. QuiXilver development was stopped, 100% focus on Overcast

Because Vigience had more than one product, there have been three different logos – the Vigience logo as well as the ones for Overcast and QuiXilver. After Vigience focused exclusively on Overcast, promoting two brands lead to confusion in the market.

As we are now in a hypergrowth phase, we see this as the right time, and maybe the last chance, to revise our brand identity and logo to have a unified experience.

Our New Brand Identity

Our new brand identity consists of a new logo, as well as a new color scheme.

The new logo combines the iconic font from the old Vigience logo, as well as the brand image from the Overcast logo. With the new logo, we also change our main color from red to orange, which represents Vigience Overcast.

With the new logo, we transfer the meaning of our previous Overcast logo to Vigience: We are the experts that provide seamless experiences across Salesforce and SAP, or any other backend system.

The three colors in the logo represent the three layers that we touch:

• Light blue symbolizes the Salesforce platform, which we see as the frontend engagement system of the future.
• Dark blue stands for SAP and other ERP backend systems, that are the systems of record for companies of all sizes, from small/midsize organizations to large enterprises.
• Orange is for Overcast, it touches, connects and integrates the Salesforce frontend to the SAP/ERP backend world.

This color scheme is not only present in our logo, but also in all our architecture diagrams, documentation etc.

Helge Schönemann, head of marketing and design at Vigience:

“The new logo and brand identity is giving Vigience a fresh new look, that is consistent between company and product branding. It will help us in all future marketing activities, and it brings a unified branding to Vigience for the first time”.

Our Goal and Mission stays the Same

Despite the new brand identity, our mission stays the same – we believe that not only consumers, but also enterprise employees and their customers deserve the best user experience possible. They should not be forced to switch between systems and copy & paste data between applications. Software should support them to provide the best customer service as efficiently as possible, instead of leading to more work and errors. Users should be able to be as productive as possible by working with a single, integrated frontend that makes their work lives easier.

To reach that goal, Vigience offers Overcast. Overcast is a proven solution, built on top of Salesforce, available in the Salesforce AppExchange and the MuleSoft Anypoint Exchange. It is in use by leading enterprises around the world.

Markus Stierli, CEO of Vigience states:

“As we embrace this pivotal moment of digital transformation, our new brand identity represents not just a visual change, but instead a renewed and further commitment to deliver the best possible solutions for Salesforce customers on the Salesforce platform. We are thrilled to enter this new chapter of our story, confident that our now further cemented focus on connected Salesforce-based solutions as well as our partnership with Salesforce will propel Salesforce, Vigience and our joint customers further towards our ambitious goals for the future.”

We are excited about our new brand and will use it in all our marketing activities – online/offline, on our website, on LinkedIn and at events. It is one of the puzzle pieces that will help us with our future growth. We are looking forward to your feedback and to hearing from you what you think about it.